Jacobs, eine seit 2015 zum niederländischen Unternehmen Jacobs Douwe Egberts gehörende Kaffeemarke, erhält einen neuen Markenauftritt. Im Rahmen der zum Markenrelaunch gestarteten Kampagne „Jacobs Traum“ will Jacobs Menschen zur Verwirklichung von Lebensträumen inspirieren. Fernreise statt Kaffeekränzchen. Die Zeiten ändern sich und mit ihr die Marke(n).
Tassimo, eine zur Jacobs Douwe Egberts Gruppe gehörende Kaffeemarke, hat ein neues Verpackungsdesign. Im Zuge des Redesigns wurde auch das Logo modifiziert.
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