Blau, seit Juli 2015 eine Mobilfunkmarke von Telefónica Germany, verfügt seit kurzem über einen neuen Markenauftritt. In der vergleichsweise kurzen Historie ist dies bereits das dritte Rebranding der Marke.
Telekommunikationsunternehmen gehören traditionell zu den relaunchfreundlichsten und so zeigt sich auch die schon längere Zeit zu Telefonica gehörende Marke O2 dieser Tage im Netz wieder einmal verändert. Hintergrund für die Anpassungen ist die stärkere Verschmelzung mit der Marke Alice. Dabei wurde etwa „02 DSL“ zu „Alice DSL“.
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