Die Deutsche Bahn hat in dieser Woche bekannt gegeben, alle 280 ICE-Züge mit einem grünen Streifen ausstatten zu wollen. Die Bahn will damit die Klimafreundlichkeit ihrer ICE-Züge betonen. Ein Marketing-Gag, der in die Zeit passt. Ein Kommentar.
Schon seit ein paar Monaten verwendet die Deutsche Bahn ein Soundlogo, das jeweils am Ende eines Spots (TV/Radio) zu hören ist. Nun ist es offiziell und damit verbindliches Element der Corporate Identity der Deutschen Bahn.
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